![]() ![]() Last summer, the brand launched its first national campaign featuring TV, outdoor, print, digital and social media advertising. “Gold Peak has one of the best conversion rates in the category, which means once a consumer tries it, they come back and buy it again,” said Geoff Henry, group director, tea portfolio, Coca-Cola North America. In fact, Gold Peak drove nearly 30% of all dollar growth in the U.S. The premium tea brand, which targets drinkers who prefer a home-brewed taste, is one of America’s fastest-growing iced tea brands. debut in 2006 and has posted double-digit growth every year since due to its great taste, distinct packaging and creative marketing. “Through a strong global focus on building locally relevant and innovative brands, our company, together with a network of strong local bottling partners, has worked to successfully double the size of our billion-dollar brand portfolio in less than a decade.” “We are taking definitive steps to capture the enormous growth opportunities available to us in the global nonalcoholic ready-to-drink beverage industry,” said Coca-Cola Chairman and CEO Muhtar Kent. Not far behind, a pipeline of 16 additional brands currently generate annual retail sales between $500 million and $1 billion. Since 2007, the company has added 10 brands to its billion-dollar portfolio across a range of beverage categories. I LOHAS mineral water, sold in Japan, also crossed the milestone mark last year, bumping up Coke’s current billion-dollar portfolio to 20 brands. Two uniquely positioned tea brands the company developed and launched from scratch – Gold Peak and FUZE TEA – both passed $1 billion in annual retail sales in 2014. The Coca-Cola Company’s roster of billion-dollar brands just got a little more refreshing. ![]()
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